Across our two consumer products, I've helped shape creative direction and strategy at an early-stage AI startup. I helped build our brand identity: visual language, tone, and storytelling, and maintained it across consumer-facing surfaces as we shipped constantly.

I conceived, directed, and produced 30+ original short films end to end, managing the production team behind each.

I produced series content for our consumer app and directed content, scripted series, campaigns, and brand films, for social and our streaming app. I also set creative strategy across formats and coordinated between engineering, design, and executive leadership.